"11-22-1963" - Branding for a Crime Novel

Lazar Lukic, an independent author, sought a standout visual identity for his crime novel "11-22-1963", inspired by Stephen King's work. The challenge was to create a cover that would capture the suspenseful, historical essence of the story while helping the book stand out in the highly competitive crime fiction market.

I developed a cohesive brand strategy that combined evocative imagery with striking typography, ensuring the design captured the intense, suspenseful tone of the novel. The visual identity included a bold, attention-grabbing book cover that reflects both the narrative's tension and historical context, ensuring it appeals to crime fiction enthusiasts.

This branding not only established a unique visual presence for the novel but also positioned it to resonate with the target audience, driving interest and engagement from potential readers while standing out in bookstores and online.