Genius Insight - AI Bot App Branding for Wix

I took on the responsibility of creating the complete branding for Genius Insight, an AI-powered bot app developed for the Wix platform. The project began with developing a detailed brand strategy that focused on positioning the AI bot as a user-friendly, innovative tool that simplifies interactions for businesses and users alike. Through in-depth market research and competitor analysis, I ensured the strategy aligned with the target audience’s needs and highlighted the app’s unique value propositions.

I then crafted a compelling visual identity, designing a logo, a beautiful mascot, selecting color palettes, and choosing typography that reflected the app’s intelligent, cutting-edge capabilities. This identity was designed to be both approachable and futuristic, emphasizing the bot’s ability to seamlessly integrate with businesses.

Additionally, I prepared Wix listing images, ensuring they effectively communicated the app's functionality, benefits, and overall user experience in a visually engaging manner. These images were strategically created to capture attention and drive conversions. I also developed various brand assets for use across platforms, ensuring consistency in messaging and design.

This project was about more than just visuals—it was about creating a brand that users could trust and engage with, while ensuring Genius Insight stood out in a competitive marketplace.