Taksirat Festival Branding

Crafting the visual identity for Taksirat Festival involved balancing its rebellious roots with the need to attract a broader audience, all while highlighting the festival's rich cultural offerings and the year's lineup of artists. I developed an underground techno-inspired visual identity, infusing the design with the raw energy and edgy aesthetic of the genre.

The redesigned logo, typography, color palette, and patterns were carefully curated to reflect a sense of dark sophistication—capturing the essence of underground techno culture. At the same time, I ensured that the design remained versatile and timeless, allowing it to evolve with the festival’s growth while staying true to its core identity. This branding effectively communicated Taksirat's unique blend of culture, music, and authenticity, resonating with both loyal attendees and new audiences alike.