Zoomer - Branding for Sustainable Mobility

Zoomer aims to carve out a distinct brand identity in the crowded transportation market by emphasizing its core values of empowerment, sustainability, and mobility. Committed to offering affordable, eco-friendly transportation solutions for individuals with self-organized work schedules, Zoomer is addressing the urban mobility problem head-on.

To reflect these values, I developed a comprehensive brand identity system that visually communicates Zoomer's mission. This includes designing a unique logo that symbolizes empowerment, sustainability, and mobility. The logo features clean, modern typography, paired with iconic visuals that embody Zoomer’s forward-thinking approach to urban transportation.

Through this branding, Zoomer can effectively differentiate itself, creating a strong and lasting connection with its audience.